 In recent days was held in Arezzo, the eighth edition of the National Hall of the Farm, "Agrietour" at the Business Center and Meetings of Arezzo, edagli meetings and data presented showed the undeniable success that this form of tourism is gaining over the past years.
The festival, which gathered in the Tuscan town about 3,000 field operators and 10,000 visitors, was attended by Minister of Agriculture, Luca Zaia, who said: "AgrieTour is an extraordinary moment of approach to the rural world and its habits, food and life. Tourists always choose the most numerous. The farm is a strategic resource for agriculture. The fund agritourism is growing for some time. We must support it. "
During the exhibition has been pointed out the success of the farm, which sees about 18,000 structures in Italy, with a bid of about 180,000 beds, 8,500 restaurants and 2,700 facilities offering dedicated to the tasting. Are also growing activities that aim to promote the area, with approximately 10,000 facilities that offer additional services such as hiking, horseback riding, hiking, nature observation and mountain biking, as well as cooking classes and in-depth food and wine.
Italians prefer rural tourism, with this choice, confirming its willingness to devote their free time to the rediscovery of nature, but also gastronomic specialties typical of the areas visited. In 28.1% of cases, the farm is an environmental choice, witness to an attention to environmental responsibility, as explained by Veronica Mariani, CEO of Premiaweb, a company responsible for research, who said: "The farm is now aware that a tourist looking for a smart use of their money rather than saving as such. The choice of 'natural' is understood in much broader sense than in the past, so that more and more people are looking for items such as the use of alternative sources, the choices of green building, the organic farming. Another important trend is the one that sees the trip as a chance on a farm in the round, which combines nature and culture. "
The farm thus becomes an opportunity for tourists to rediscover the culture of the territories, entering places of agricultural production, and that makes it possible to rediscover the simplicity of the contact with nature and the goodness of local gastronomic traditions: these features are imported for to 75% customers who also appreciate the family environment, the creation of proprietary on-site food and menu suggestions related to the seasons and local recipes.
Under this perspective, the farm is discovered instrument revaluation of the land, and therefore to "AgrieTour" was also the region of Abruzzo, which in their stand brought pictures of landscape, cultural, artistic, next to the image of the strong Government Palace of L'Aquila destroyed by the earthquake. On Saturday we held the workshop "The eagle to fly again: Call tasting flavors, fragrances, kindness and beauty of a land alive and safe," which stressed that the revival of a region too close through tourism. The farm houses, national parks, sports activities and thus become a means to promote the local economy and help to restore the image of a tourism Abruzzo many proposals.
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